Sterling Holiday Resorts has unveiled its new brand logo in keeping with its new service philosophy of delivering Experiences and Discoveries.
The new identity reflects this essence and proposition. Purple as the key logo colour, aligning with the brand promise of “discoveries and experiences.”
The company said that it is planning to double its room inventory and expand footprint to over 50 destinations in the next four to five years.
The company has over 2,200 rooms at its 33 resorts spread across the country.
Ramesh Ramanathan, Managing Director says, “Today, we are opening not just a new chapter for sterling, but a new chapter in the Indian holiday market.”
Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts Limited, “We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers “holiday differently”. I am delighted to present the new Sterling Brand that will stand for great service, unique experiences and amazing discoveries.”
Over the next couple of months, guests at resorts will also meet “Raja Rex”, Sterling’s new “discovery mascot” who will help them discover new activities and experiences.
The discoveries do not stop with the holiday experience. Sterling is the first holiday company in India to offer a doorstep to doorstep holiday insurance for all its customers and guests both for the travel and holiday period. This would be offered from the first quarter of 2018.
“Over the past few years, we have invested in revamp of existing resorts and launch of new ones. Our focus will be on delivery and service for all kinds of holidayers. In the process, we would also be contributing to the local economies, creating jobs and taking the brand abroad to places where Indians holiday,” Ramanathan added.