Spiritual tourism on the rise: ixigo Study


Study reveals month-on-month growth of 60% for Puri, 48% for Varanasi, 34% for Tirupati and 19% growth for Shirdi in hotel bookings.

Spiritually motivated tourism has emerged as one of the most vital components of India’s tourism industry. The country is experiencing a shift from visiting traditional religious pilgrimage to travelling for finding inner peace. According to a study by ixigo, leading Indian travel marketplace, more and more Indians are travelling to connect with their religious roots. With a rise in spiritual tourism, popular pilgrimages, such as Varanasi and Puri are witnessing more hotel bookings than other cities this summer.

The study by ixigo reveals that there has been a month-on-month growth of 60% for Puri, 48% for Varanasi, 34% for Tirupati and 19% growth for Shirdi in the hotel bookings. Travellers plan a short-stay of an average two days during their visit to religious destinations. Talking about accommodation options, Indians prefer to keep a low hotel stay budget. Around 82% tourists prefer budget hotels in Varanasi, followed by 78%, 68% and 73% in Shirdi, Tirupati and Puri respectively. Only 32% Indians prefer 4/5 star hotel while visiting Tirupati followed by 27% for Puri.

Commenting on the findings Aloke Bajpai, ixigo CEO & Co-founder said, “Spiritual tourism is on the rise! Cities like Puri and Varanasi not only offer travelers a traditional experience, but also enable them to rejuvenate at Yoga retreats and Ayurveda Spas. Looking at the spike in hotel bookings via ixigo, it’s safe to say that spiritual travel is now being considered as one of the offbeat travel trends in India. It is fascinating to see that young adults are showing quite a high inclination towards exploring indigenous cultural experiences in our country.”

The study also shows that Lucknow tops the list with about 13% outbound train searches to these religious cities followed by Mumbai with 7% and Hyderabad with 6%. Delhi ranks at number four with 5% train searches to these religious destinations.

Spiritual tourism is one of the biggest untapped markets for domestic travel. Close to 60% of domestic tourism in India is religion-based and to support this upcoming trend, the government has allocated special budgets for creating infrastructure around religious places. In addition, new projects, circuits and train routes are being established to increase tourism at these pilgrimages.

ixigo is India’s leading travel marketplace with a user base of over 100 million travelers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs & destinations. ixigo’s vision is to empower every traveler with trustworthy & personalized travel recommendations.

ixigo’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip & Micromax.