We have invested over INR 150 crore in the new venture: Jamshyd Godrej, Godrej & Boyce

 

We are eyeing a turnover of INR 320 crore by 2021

Godrej & Boyce Manufacturing Company Limited is one of the largest privately-held diversified industrial corporations with presence across 14 diverse businesses.

With a legacy of over a century, the company has created dominant market positions across its numerous product categories ranging from high quality locks, consumer durables, home security systems, office and residential furniture and industrial products.

Yash Ved of NewsBarons provides you the highlights of a media interaction, where Jamshyd Godrej, CMD of Godrej & Boyce informed “Script will be tapping into a market size that is estimated to be over INR 10,000 crore.”

NB: Brief us about the launch of Script brand?

Jamshyd: Godrej have always been celebrated for offering innovations that use cutting edge technology and best in class manufacturing methods with a purpose of providing a great experience to our consumers.

Script is a brand that further strengthens our commitment to our consumers. It is also the first brand from the house of Godrej & Boyce which establishes Godrej in the attainable premium furniture category. We believe Script will be a preferred brand amongst our stakeholders.

Jamshyd Godrej, CMD of Godrej & Boyce

NB: How will Script brand will be different from Godrej Interio?

Jamshyd: The Script brand and the Godrej Interio brand will be separate entities. Their products offerings are also different and Script, as a brand, is a reflection of the fact that how individuals look for furniture products.

Script brand aims to disrupt consumer behavior in the attainable premium segment. Combining beauty and intelligence, the brand innovates using design thinking and furniture to be a part of the new way of living. The lifestyle requirements have changed over the period and we see significant change in lifestyle products. Script’ is crafted for those aspiring to live an inspirational lifestyle. This brand also shows how individuals are productive between work and home.

Script will be tapping into a market size that is estimated to be 10,000 plus crore.

NB: What are the investments and geographical expansion plans?

Jamshyd: We have invested over INR 150 crore into the new venture with the first store being launched in Bengaluru. We are planning to launch another 18 stores across 5 cities soon. We will launch the next store in Delhi and that will be followed by Mumbai, Chandigarh and Kolkata.

NB: What is the revenue target for this brand?

Jamshyd: We are eyeing a turnover of INR 320 crore by the end of the 3rd fiscal year from Script brand.