Bharti Airtel, the telecommunications service provider, said that it has acquired a strategic stake in Juggernaut Books, a popular digital platform to discover and read high quality, affordable books and to submit amateur writing.
The investment is in line with Airtel’s endeavour to build an open content ecosystem and bring world-class digital content to its customers.
The investment from Airtel will enable Juggernaut to ramp up content acquisition, digital marketing and prepare for a subscription offering launch in the next few months.
Badal Bagri, Chief Financial Officer, Bharti Airtel said, “Juggernaut is an exciting digital platform and complements our content vision. We look forward to working with them and supporting the next phase of their growth journey.”
Juggernaut’s former investors include Infosys co-founder and current chairman, Nandan Nilekani, and Boston Consulting Group India CEO, Neeraj Aggarwal.