Bharti Airtel acquires strategic stake in Juggernaut

 

Bharti Airtel, the telecommunications service provider, said that it has acquired a strategic stake in Juggernaut Books, a popular digital platform to discover and read high quality, affordable books and to submit amateur writing.

The investment is in line with Airtel’s endeavour to build an open content ecosystem and bring world-class digital content to its customers.

The investment from Airtel will enable Juggernaut to ramp up content acquisition, digital marketing and prepare for a subscription offering launch in the next few months.

Badal Bagri, Chief Financial Officer, Bharti Airtel said, “Juggernaut is an exciting digital platform and complements our content vision. We look forward to working with them and supporting the next phase of their growth journey.”

Juggernaut’s former investors include Infosys co-founder and current chairman, Nandan Nilekani, and Boston Consulting Group India CEO, Neeraj Aggarwal.

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Yash Ved
Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. A keen observer of the stock index movement, Yash also likes covering Real Estate and the BFSI sector. A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects.
yash@newsbarons.com
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