Weddingz.in, India’s largest wedding market place acquires WedCraze, which creates private social platforms for weddings. Through this acquisition, Weddingz.in fills in the gap of RSVP management, sharing of photos and videos with all guests attending the wedding and ability to send mass messages as announcements.
“Through this acquisition, Weddingz.in re-enforces its strategy to offer solutions to the millennial, adding stickiness to their platforms and more services under their umbrella,” said Mr. Sandeep Lodha, Founder and CEO of Weddingz.in.
Wedding planners can invite guests, create personalized e-invites, share details of the events, upload and share pictures with everyone in their private social platform. It creates a unique wedding ID which the guest can use as a password to enter the wedding. The app acts as a single platform for all information and updates for a wedding where it connects the couple to guests, makes guest-management easier for the planner, and enables instant photo-sharing for the photographers and guests on social platforms.
Launched in January 2015, Weddingz.in is a technology-enabled wedding planning platform that simplifies the process of finding and booking services at best prices. It provides wedding venue recommendations and also connects users with wedding service providers such as photographers as well as makeup and mehendi artists. Organizing 200+ weddings every month and growing at a 20-25% rate month on month, Weddingz.in recently raised $1 million (Rs 6.8 crore) from Singularity Ventures.