OnePlus leads the premium smartphone segment in India

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In Q3 2018, OnePlus has emerged as the market leader in the premium smartphone segment with 37 percent market share

OnePlus has emerged as the market leader in premium smartphone brand, with a market share of 37 percent in India, according to a leading market research firm*.

In Q3 2018, the premium smartphone (USD 500+) segment, witnessed OnePlus becoming the market leader with 37% market share followed by Apple and Samsung.

Commenting on the premium smartphone segment, Upasana Joshi, Associate Research Manager, IDC India said, “OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple. With its dedicated community building activities and high decibel promotional activities on social media platforms, the vendor has been gradually scaling up in volumes.” (*As per IDC Quarterly Mobile Phone Tracker 2018 Q3 Press Release)

Additionally, in the US$400+ price segment, OnePlus clocked its highest ever shipments in a quarter, pushing the overall smartphone ASP in the online space to US$166 in 3Q18 from US$156 in 3Q17.

The recently launched OnePlus 6T is the company’s most futuristic flagship till date with Screen Unlock on the immersive 6.41-inch Optic AMOLED display, class-leading hardware and meticulous industrial design to create the industry’s fastest and smoothest smartphone experience.

The smartphone is now available for general sales across all channels including OnePlus.in, Amazon.in and Reliance Digital, Croma outlets and all OnePlus exclusive offline stores.

*Source: International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker 2018 Q3

About OnePlus India

OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware.

Source: BWI

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Latika Bhargava
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