Targets to capture market share of at least 15% of India’s 2-wheeler tyre market within 5 years
Maxxis India plans to set up 5 more plants in India which will also cater to the 4-wheeler tyre market. Maxxis India inaugurated their first manufacturing facility in Sanand, Gujarat in March 2018 and is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market within 5 years. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026.
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The company announced the appointment of their first dealer in Uttarakhand and plans to increase this number to 40 dealers by August this year.
Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said ‘Our growth trajectory in the last two years has been significant and the appointment of our first distributor in the Uttarakhand region is yet another milestone in our journey. We feel distributors and dealershave played a pivotal role inour brand growth story so far. As we wish to become India’s most preferred two-wheeler tyre manufacturer, we intend to continue this momentum and amplify our brand presence and customer touch points further with the appointment of new distributors across major locations in India.”
- Plans to on-board around 40 dealers in Uttarakhand by August 2019
- Targets to capture market share of at least 15% of India’s 2-wheeler tyre market within 5 years
- Plans to set up 5 more plants in India which will also cater to the 4-wheeler tyre market
In more than 2 years, Maxxis has created a set-up of dealers across India with a holistic Pan India footprint to achieve its target of becoming the fastest growing tyre manufacturer in India. Today, Maxxis India has expanded their reach to 325 cities with over 1900 dealers on-board within a short span of time.
Furthermore, Maxxis lays great emphasis on digitisation and business analytics and have successfully set up the dealer locator feature on the website that directs customer to their nearest Maxxis dealership and also enables them to call or get directions to the nearest dealer via Google navigation from the listing on the site.