LINEN CLUB the Largest Linen Fabric Brand has a new address in Delhi
- The company launched its 4th Exclusive Brand Outlet (EBO) in Delhi today.
- This is the 162nd EBO of the company in India.
- The company plans to touch 250-300 stores by 2020 PAN India.
- Expansion through both franchisee and flagship company store route.
“LINEN CLUB”- The premium linen fabric brand from the Aditya Birla Group launched its exclusive store at South Extension, New Delhi today. A pioneer in the industry, Linen Club is India’s largest linen fabric brand and is synonymous with the finest quality linen.This is the 162nd store of the brand in India and the 4th store in Delhi.The inauguration was done by Bollywood Actress Raveena Tandon.
While launching the Store, Satyaki Ghosh – CEO, Domestic Textiles & Acrylic Fibre said “We are delighted to launch our exclusive brand store at South Ex, Delhi. This store is our 4th Exclusive Brand Outlet in Delhi. Linen being a natural and light fabric is best suited for Delhi’s climate and we have received great response from linen lovers in our existing stores. We are absolutely positive that the style connoisseurs of the city will welcome this latest store.”
Talking about the expansion plans of Linen Club, Mr. Ghosh said, with this store we become the 162 EBO company and plan to take the company’s EBO presence to 250-300 stores by the end 2020. We will expand our reach through both franchisee and flagship company store route. As we are already very est variety of linen fabrics and products in an intimate environment. All our fabrics are made fstrong in South and West, we now plan to roll out expansion in North and East parts of the country.”
Jasvinder Kataria – Head, Sales & Marketing, Linen Business, Jayashree Textiles added, “With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers experience the largrom raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.” Known as a style icon, Bollywood Actress RaveenaTandonwho inaugurated the store seemed elated. She said “I am very happy to partner with Linen Club for the launch of its162ndstore in India. I am loving the beautiful designs from Linen Club which look both glamorous and comfortable.”
The new store in South Extension, Delhi showcases a wide range of pure linen and linen blends, printed and embroidered linen fabrics for men and women.Further, ready to wear shirts and trousers, as also accessories such as stoles, ties, belts, and handkerchiefs, are also available.The store also offers beautiful linen sarees. The store is located at Linen Club, First Floor, E-13, South Extension Part 2, New Delhi.
About Linen Club:
The brand Linen Club is promoted by Jaya Shree Textiles. Linen Club has been the pioneer brand for linen fabrics in India with over 5 decades of experience. Today, with a presence in160+ exclusive brand outlets and over 5000+ multi brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen. The brand is looking at further expansion and plans a network of 250-300 exclusive store by 2020.
An accomplished in-house design team including internationally acclaimed Italian designers produce close to 1500 new fabric designs every month, which are retailed across India. Jayashree Textiles(Linen Club)was the first company to be authorized by CELC (European Confederation of Flax and Hemp) for using “European Flax” to communicate the genuinity of pure European Linen and it is also a “Corresponding Member” of CELC. The fabric range includes 10 to 120 lea super fine fabrics. All these have enriched the design value and have made Linen Club fabric the preferred choice of connoisseurs worldwide.