On the occasion of Diwali, JLL India – the country’s largest real estate consultancy, supported by their staff has partnered with Project Nanhi Kali to fund the annual primary education of over 325 girl children from economically disadvantaged families in India.
For this, the firm has decided to deploy the funds previously earmarked for client and employee gifting towards improving the lives of underprivileged girl children. Project Nanhi Kali is a joint initiative by the K. C. Mahindra Education Trust and Naandi Foundation.
Effectively, JLL India will provide academic material to enable girl children to access quality education and attend school with dignity, and also the required social support to reduce the chances of them dropping out. Project Nanhi Kali works with 18 NGO implementation partners at the grassroots level, and the K. C. Mahindra Education Trust regularly monitors the activities to ensure that quality education is imparted to all the ‘Nanhi Kalis’ (young buds).
Ramesh Nair, CEO & Country Head – JLL India said, “Diwali is a time where large corporates need to merge minds and resources with the intention of bringing sustainable and impactful benefits to our society. The culture of corporate gifting during Diwali gave us food for thought as we contemplated more meaningful ways to celebrate. We came across Project Nanhi Kali, and the idea of celebrating Diwali by bringing the light of education to the underprivileged girls collectively appealed to us. Project Nanhi Kali does wonderful work on this front, and we are proud to associate with them in this endeavour.”
JLL India’s corporate social responsibility vision is to make continuous, meaningful and substantial contributions where they are needed the most. Given the express needs now being perceived on these fronts, this vision has now been sharp-focused on the strategic premises of Women Empowerment and Child Welfare, Reducing Child Mortality, Ensuring Environmental Sustainability and Vocational Training and Skill Development. Earlier this year, the firm pledged support to multiple CSR initiatives including the Behtar India Campaign to run dengue awareness drives, the Greensole Initiative to donate shoes to the less fortunate, and contributions to the Centre for Equity and Quality in Universal Education to help teachers improve their digital literacy skills.