Foxtrot Interactive Pvt. Ltd. enables Digital Transformation in MICE, provides seamless experience to its customers


If you are managing MICE for any corporate, you know the sleepless nights one has to spend to organize the entire activity seamlessly. When an incentive group travels, it’s not 200 or 300 delegates travelling, its 300 ego’s that travel & if the back end is not up to date & well versed, there ought to be an escalation which hinders the relation between the 3 parties involved. Easing the lives of all the three parties involved, the idea of Foxtrot was born. Foxtrot is an innovative concept with a cutting edge mobile app designed to simplify MICE travel. With its robust and scalable application coupled with its intuitive user-interface and accessibility across different Mobile operating systems, it is rapidly emerging as the go-to brand when large-scale event organizers or corporates plan their travel especially on the digital transformation ends. With head-office in Mumbai, Foxtrot has sales team spread across Delhi, Bangalore, Pune and Ahmedabad.

Founded by Naasir Merchant and Unmesh Vaidya, seasoned travel professionals with 25 years of MICE experience between them, Foxtrot is disrupting the MICE & travel industry. The white label app turns the Brick & Mortar Model of MICE, to something, which is new age, futuristic & trendy. Since their inception in February, having started with sales only in April 2017, Foxtrot boasts of more than 10 clients including Kotak Mahindra Life Insurance, Mahindra and Mahindra Limited, Prudent Corporate Advisory Services Limited, Axis Bank, Laborate Pharmaceuticals, JSW amongst others.

“Though MICE saw stable year-on-year growth across the world in 2016, India had the most robust growth compared to any other economy. In India, this is a new age concept, where end users, as well as organizations and agencies who love the brick & mortar model of mailers & printouts, will need to have a paradigm shift in approach. Imagine not making those 10 calls to travel agents for itineraries, visa processes, dos & don’ts for a trip & rather having your own user id to have these details. This is the kind of digital transformation that Foxtrot will enable.”, said Mr. Naasir Merchant, Co-Founder Foxtrot Interactive.

“Working on the front end for travel organizations & having a gamut of corporates who we closely work with, we don’t just want to bank on this reach of ours, we want the entire MICE industry to take note of our brand & the various innovations that we would bring & digitally transform the industry”, quoted Mr. Unmesh Vaidya, Co-Founder Foxtrot Interactive.

Targeting corporates, tour operators, event management companies, exhibition organisers, destination wedding organisers, School education outbound trips, large conventions and conference organizers, influencers in MICE industry, Foxtrot aims to provide to its users a convenient and hassle free experience on a mobile interface. It fluently coordinates all the steps of MICE events and eliminates the hassle of coordination and the need for paperwork. With Foxtrot, users are ensured a modern corporate travel experience, one that is digital, secure and simply effortless.