Busting traditional routes, COCO by DHFL General Insurance has unveiled its unique comprehensive, four wheeler motor insurance policy – COCODrive – and Second Chances, its digital brand campaign, with leading social media influencers in Mumbai today. COCO by DHFL General Insurance is the first insurer in the country to engage with influencers from the BFSI, lifestyle and auto genres to preview COCODrive – the country’s first, fully à la carte product and do a secret screening for their new brand film.
In an effort to demystify insurance, as well as allaying concerns of purchasing insurance online, the brand’s unique step of engaging with social media influencers will help create greater awareness of motor insurance.
Offering a slew of 20 add-ons, COCODrive will provide motor vehicle owners with a truly customizable experience to fulfill their specific needs. The Second Chances digital campaign delivers a key social message – every person should have a second chance to find what makes them happy.
About DHFL General Insurance
DHFL General Insurance Ltd. is a general insurance venture promoted by Wadhawan Global Capital Private Limited. Wadhawan Global Capital Private Limited (WGC) is a Core Investment Company, with its flagship brand being the listed housing finance entity, ‘Dewan Housing Finance Limited’ (DHFL). DHFL General Insurance Ltd. is a 100% owned entity of WGC.
Wadhawan Global Capital Limited (WGC) is a leading financial services group. WGC manages over US$ 22 billion of assets through its lending, investment and protection platforms. WGC has partnered with leading financial institutions such as International Finance Corporation (IFC), Washington, Prudential Financial Inc., United States.