Aditya Birla Group enhanced its products range to provide end-to-end solutions

Aditya Birla Group enhanced its products range to provide end-to-end solutions

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Aditya Birla Group logo

Birla White” has added new range of products like Terrazzo Flooring, Pointing (With Stone and Glazed Tiles), Mosaic Tiles, Decorative Plasters, Textura, etc to add color to the dreams of its customers. These products are being directly sold to customers via retail shops in India. Through continuous research & innovation, Birla White has come up with several end-to-end solutions & products. Continuing on this journey, the company has maintained the highest NPS (Net Promoter Score) in the category, has continuously taken ideas from the markets & basis these, Birla White has forward integrated in surface coating solutions space, which has predominantly been a Paint bastion. Birla White has a state of the art R&D center at Kharia where it has enhanced its products range from being just a white cement supplier to end-to-end solutions provider offering brands such as Birla White Wall Care Putty, Textura, Level Plast, GRC (Glass Reinforced Concrete) Brands.

‘‘Birla White has moved up the value chain and currently we are offering a wide range of value added products in addition to white cement and wall care putty. says Anurag Angrish, Joint Executive President, Marketing, Bilra White. Birla White invests lot of time and resources to train its partners (both men and women) to achieve certification which provides them a better future and enhanced skillability. A world class training module has been established known as‘Vikas Training’ across India with the first center developed at KhariaKhangar, Rajasthan, where the first Birla White plant is located. A special painter-engagement program ‘Kaam perfect, toh naam perfect’ was undertaken to educate painters on the right wall-finishing-processes and the uniqueness of Birla White Wallcare as the ultimate solution to long lasting smooth walls.