Mumbai, July, 2017: LuckyStars app, the ‘Win Gifts for Free’ app has been Awarded as ‘Best App’ (Mobile/Tablet) for Excellence in ‘Social Media & Digital Marketing’ from CMO Asia held on 6th July, 2017. The award was presented by the Times Network in the glittering ceremony at Taj Lands End, Mumbai.
Designed as an innovative advertising/promotional platform, LuckyStars app has created a novel draws based user interactive platform for brands to connect with their target audience through the ‘End-user Incentive model’. The success of the app can be gauged from the fact that it has garnered over 8 lakh registered users in less than 10 months of its launch and has over 30,000 daily active users.
Hetin Sakhuja, Founder – LuckyStars app said “We are delighted to be conferred and recognised. Our efforts towards building a novel and sustainable advertising/promotional platform have been well accepted by leading brands across the nation”.
LuckyStars mobile app is an advertising platform for brand owners to promote their products or services through sponsorship. Through participation, LuckyStars allows registered users to win expensive branded products on a daily basis and has till date distributed gifts over INR 1 Crore. Registered users across India have won products like two wheelers, smart televisions, smartphones, gold coins, online gift & movie vouchers and equally top notch freebies.
“LuckyStars app provides marketers the time bound, location based & insight driven promotional activity with measurable outcomes to understand the impact of their campaign which makes this app an effective medium in comparison to other traditional and digital platforms. From the end-user perspective, it prompts self participation as this draw based platform allows them to win expensive items” added Mr. Sakhuja.
Renowned brands like DHFL, Dheeraj Realty, IBJA, Avanse Education Loan, Pune City FC, Nyasa, Essel World, Oh! Fudge, Decathlon and Club Mahindra amongst others are regular sponsors on this platform.