WoodenStreet targets expansion through Franchise model

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About 90% of the Indian furniture market is unorganized and it is difficult for people to get customized furniture that can be adapted to their specific requirements.

Custom-made furniture platform, WoodenStreet, has recently forayed into franchising by adopting a unique franchise model.

Their high-performance model is built around zero inventory, which allows franchisees an access to their extensive catalogue of over 10,000 designs and the nifty customization facility. This one-of-a-kind model is supported on WoodenStreet’s team of professional and experienced designers, allowing it to easily deal with customization.

“A majority of the people will rather go for furniture customized to match their personality than opting for run-of-the-mill furniture. This era has exploded into everything being personalized the way we want. And customization matters a lot when it comes to a diverse country like ours”, said Lokendra Ranawat, CEO of WoodenStreet.

Given that about 90% of the Indian furniture market is unorganized, it becomes difficult for people to get customized furniture that’s adapted to their requirements. Small businesses and carpenters are hardly able to provide a consistent quality while maintaining the required functionality. Seeing this niche in the market, WoodenStreet began in 2015 to eliminate the customization problem by launching its online platform that eases the whole process of owning a custom-made furniture. Ever since then, the company has grown into a huge team of over 300 members, built around its USP and exemplary management of available resources.

In three years, WoodenStreet is now counted among the top 3 furniture brands of India, with an extensive network that spreads to over 100 cities, having over 30 delivery hubs and 12 experience stores. Once the franchisees step in to be a part of this network, the company will be able to grow its network to every corner of the subcontinent.