Finolex Cables Limited, India’s leading manufacturer of electrical and communication cables, inaugurated ‘Finolex House’ – its second exclusive brand retail store in Vadodara, Gujarat. This launch marks Finolex’s foray into exclusive retail format in Gujarat after Chennai. The store was inaugurated by Mr Amit Mathur- Vice President, Sales & Marketing, Finolex Cables Limited.
Finolex House will serve as a one stop shop for consumers who are constructing or improving homes. The store offers end to end electrical solutions for a safe home, from range of high quality cables to electrical fittings. The product range includes Electrical Wires, Industrial Flexibles, 3 Core Flat Cables and Winding Wires, Auto & Battery Cables, Low Voltage and High Voltage Power Cables, Coaxial Cables, Speaker Cables, Telephone Cables, CCTV Cables, Solar Cables, Optic Fibre Cables, Fans & Water Heaters, Switches & Accessories, Switchgear products and LED Lighting Products.
With the launch of the Finolex House, the brand gets a step closer to consumers who are seeking not only beautiful but safe homes. The consumers are paying attention to all aspects of building including quality of electrical fittings to ensure that only high quality products are used. Finolex House will cater to the specific requirement of the discerning consumer offering them quality options under one roof.
Commenting on the launch Deepak Chhabria, Executive Chairman of Finolex Cables Limited said, “One of our key objectives is to ensure that our products are enjoyed by consumers worldwide. After we inaugurated Finolex House, our first store in Chennai, we are now strengthening our network in Gujarat”.
After their grand launch of Finolex House store in Chennai, Finolex plans to launch another 49 Finolex Houses by 2019, with exclusive stores in key Indian cities. The stores will house experts who will help consumers with appropriate products for safe and secure homes. Currently the brand retails out of 3500 distributors and 40000 dealers across the country.
FINOLEX CABLES LIMITED
Finolex Cables Limited, the flagship company of the Finolex Group, is today, India’s leading manufacturer of electrical and communication cables. The company has, over the years established its reputation as an innovative leader and quality manufacturer by continuously upgrading technology, modernizing manufacturing facilities and maintaining the highest standards in quality and service. In recognition of its market leadership, astute customer focus, product innovation and strong brand position, the company has achieved Superbrand status, the only cable company in India to do so. Finolex continues to fulfil customers with superior quality cables. Finolex has today diversified and introduced a wide range of consumer Electrical including Switches, Lighting products, Heaters and fans.