Research has named Pega a Leader in Real-Time Interaction Management

pega logo

Pega receives top scores in current offering and strategy categories

Pegasystems Inc. (NASDAQ: PEGA), the software company empowering digital transformation at the world’s leading enterprises, today announced Forrester Research has named Pega a Leader inThe Forrester Wave™: Real-Time Interaction Management (RTIM) report, Q1 2019 (1).Pega received the top scores in two of the three main evaluation categories–current offering and strategy– and tied for top scores in 10 of the 14 top-level criteria.

Forrester analyzed the 12 most significant RTIMproviders against 33 key criteria. Pega received amongthe highest scores in the following areas:customer recognition, contextual understanding, decision arbitration, measurement and optimization, business technology vision, innovation road map, past performance, supporting products and services, commercial model, and integration. Forrester reports that customers should look for RTIM vendors thatfocus on nextbestexperience, offer scalable data management and analytics, and prioritize enterprise marketing technology (EMT) and business technology (BT) integration.

According to the report,“Forrester recognized Pegasystems as a Leader in our inaugural RTIM evaluation in 2015, and it continues to be a dominant player.” Forrester also recognizedthe impact Pega makes onits clients: “References unanimously cited Pega as a differentiator for their respective businesses. A financial services reference with 50 million retail customers credited Pega with ‘a 5x uplift across channels, principally in loans, where 40% of all new sales are the result of working with Pega’.”

Forrester evaluated Pega® Customer Decision Hub, which serves as an always-on “brain” providing centralized artificial intelligence across all customer touchpoints. Its predictive analytics and decisioningenables organizations tosurface unique insights and recommend the next best action in real timeon every step of the customer journey–from marketing to sales to customer service.Pega Customer Decision Hub provides the AI power across the unified Pega Infinity™digital transformation software suite, optimizing customer engagement and operational efficiency fromend to end.

This report is among recent analyst recognition of Pega’s digital decisioningand customer engagement capabilities. Pega was also named a leaderin these recentreports:The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018 (2);The Forrester Wave for Cloud-Based Dynamic Case Management, Q1 2018(3);Gartner’s Magic Quadrant for CRM Customer Engagement Center(4); andOvum’s Customer Engagement Platform Decision Matrix (5).

Quotes & Commentary

“Pega clients are achieving real results by transforming their businesseswith Pega Customer Decision Hub from end to end,” said Rob Walker, vice president, decision management & analytics, Pegasystems. “Pega’s centralized AI engineoptimizesevery step of the customer journey across all engagement channels. We believe that this latest recognition from Forrester further validates the significant impact Pega AI has made with some of the most successful brands in the world.”

About Pegasystems

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega PlatformTM – empowers people to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities inCRM and digital process automation (DPA) powered by advanced artificial intelligence and robotic automation to help the world’s leading brands achieve breakthrough business results.

NewsBarons is now active on WhatsApp. To receive news and updates on your handset, please click here and press send to subscribe.

Latika Bhargava
Latika Bhargava successfully manages the dual responsibility of news and website management at Newsbarons. Latika prides herself at her expertise on social media planning and management. An entrepreneur at heart, Latika is a quick learner, analytical and enjoys reading on technology innovation.
latika@newsbarons.com