Paper based pregnancy test PregRX launched in India

sirona logo

Collaborates with crowdfunding platform ImpactGuru to raise funds for a larger cause

In the lead up to International Women’s Day 2019, on the 8th March, Gurgaon-based Deep Bajaj, Founder of PeeBuddy, India’s First Design Patent Protected Female Urination Device for women, and the Sirona range of Unique Intimate & Menstrual Hygiene Products, has launched yet another breakthrough innovation, this time in the home pregnancy testing space. Called PeeBuddy PregRX, the product will be one-of-a-kind unique funnel with strategically-integrated HcG test strip.

With PregRx, women can now simply pee and instantly check their pregnancy status. Not only does it eliminate the need for any plastic bottle/tumbler/dropper, but also makes for an easy-to-use and eco-friendly home testing process for pregnancy.

Deep has collaborated with ImpactGuru.com, India’s largest crowdfunding platform for personal causes, in a bid to facilitate a larger conversation around women’s health & hygiene, and to ensure successful market distribution for PregRX.

Making of PregRx

The current process of home pregnancy testing is very cumbersome, wasteful, and regressive. A lady is expected to sit, pee, and capture urine in a bottle/tumbler, before using a dropper and putting a few drops onto a plastic testing cassette. The current process leads to plastic overuse, for every pregnancy test involves plastic in some form or the other. The use of so many elements also makes home pregnancy testing uneconomical, while impacting the accuracy of the results. Most women also find the current process extremely nauseating.

Deep Bajaj, Founder – PeeBuddy: Sirona, said, “As a start-up, we exist to solve intimate and menstrual hygiene issues that Indian women face, but which are either not discussed or not addressed. We successfully solved the issue of wiping dirty toilet seats with PeeBuddy, which sold a million units, and have also introduced many category-defining products under the Sirona range. These include India’s first herbal feminine pain relief patch which frees women from hot water bottle/pain killers, Sirona Disposal Bags for clean & discreet disposal of sanitary products, Sirona Tampons both with and without an applicator, Sirona Menstrual Cups, etc.”

“In one of our focus groups, young mothers shared their stories about home pregnancy testing and called it cumbersome & annoying! We decided to look deeper into the process and realised that we could significantly streamline it by integrating HcG test strips with PeeBuddy, thereby simplifying the entire process in terms of usage while reducing wastage. With PeeBuddy PregRx, women would now simply be able to test pregnancy anywhere without needing any other accessory,” Deep added.

Utilization of funds through crowdfunding

Deep said, “The product is ready and has already been tested extensively. However, as this product is for all women, we need everyone’s help to spread awareness about this innovative solution. The funds raised through crowdfunding on ImpactGuru.com would be used to develop other variants and a part of it would also go towards marketing.”

Khushboo Jain, Co-Founder and COO, ImpactGuru said, “Crowdfunding has evolved to become an important medium especially for social innovators in creating awareness and raising funds for various causes. We at ImpactGuru are thrilled to help PeeBuddy PregRX in a bid to impact the lives of millions of women in India and abroad. I hope that many people especially women come forward to support this wonderful cause and help make it the leading product in this category.”

About PeeBuddy: Sirona

Sirona is an award-winning intimate & menstrual hygiene product brand providing solutions to ‘ignored & unaddressed’ feminine hygiene woes and wellness-related problems. Formally incorporated in 2015 by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona was an outcome of the numerous bad experiences that the women around them suffered, in terms of basic and intimate hygiene issues that remain largely unaddressed in a country like India. The company is widely popular for being the maker of India’s first portable, disposable & highest selling female urination device, PeeBuddy.

About ImpactGuru

ImpactGuru, a fintech company, is India’s largest crowdfunding platform for medical expenses, personal causes and non-profits. The company was incubated at Harvard Innovation Lab in USA in 2014. Over 20,000 patients have benefited by 200,000 donors from ImpactGuru.com. Over Rs 150 crores / US$20mm has been mobilized across 15 countries on its online platform.

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Latika Bhargava
Latika Bhargava successfully manages the dual responsibility of news and website management at Newsbarons. Latika prides herself at her expertise on social media planning and management. An entrepreneur at heart, Latika is a quick learner, analytical and enjoys reading on technology innovation.
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