Varun Beverages Limited announced that it has further deepened its relationship with PepsiCo by entering into a strategic partnership for the larger Tropicana portfolio along with Gatorade and Quaker Value-Added Dairy in territories across North
and East India.
This is part of VBL’s strategy to expand its product portfolio through its valued relationship with PepsiCo.
Commenting on the development, Mr. Ravi Jaipuria, Chairman, Varun Beverages Ltd. said, “I am very pleased to share that Varun Beverages Limited (VBL) and PepsiCo India have decided to enter into a strategic partnership for selling and distribution of the larger Tropicana portfolio that includes Tropicana Juices (100%, Delight, Essentials), along with Gatorade and Quaker Value-Added Dairy in territories across North and East India. With VBL already holding manufacturing, sales and distribution rights for Tropicana
Slice and Tropicana Frutz in North and East, we are confident that the addition of this portfolio will help expand the franchise for Brand Tropicana in these territories.”