Staying with the commitment to developing products that are eco-friendly, Azafran Innovacion Limited – an integrated personal care company has launched its home care vertical Azafran Home – Green & Clean. Company forayed into this segment by launching India’s 1st plant-based (coconut based detergent) liquid laundry detergent and is planning to come up with more products such as hand washes, home fragrances and organic candles soon.
Set up with a concept of ‘Farm to Home’, Azafran Home – Green & clean products are made using sustainable and natural ingredients which are safe for people as well as the planet. The company is in talks with Aditya Birla Retail – More Hyper Markets, Reliance Smart Stores, Spar, Hypercity and Metro Cash & Carry among other modern retail outlets for this division.
Speaking about this launch, Mr T.R Suresh, Business Head, Azafran Innovacion Ltd said, “Available in exotic Tropical Breeze fragrance, the liquid detergent is the first offering from Azafran Home and the company will be launching more such innovative, natural products in coming months. This product is specifically formulated keeping needs of a mother, a working woman and a housewife in mind. The powerful action of the detergent is tough on the stains, while also being gentle on the clothes and the environment.”
Made from naturally derived & plant-based ingredients which are free from dyes, Tropical Breeze – 6 in 1 Eco-friendly liquid laundry detergent caters to all laundry needs and ideal for a machine as well as hand wash. Developed from certified organic ingredients, grown in its own farmland near Sanand, Ahmedabad, company’s innovative range of products are devoid of harmful chemicals, pesticides and fertilizers. Tropical Breeze removes tough stains, eliminates unpleasant odours and works as a natural fabric conditioner. This eco- friendly detergent is also suitable for baby clothes.
Commenting on the trends, Mr Elkana Ezekiel, Non-Executive Director, Azafran Innovacion Ltd said, “Our products are made without any compromise on quality and fulfilling our commitment to the environment. The company seeks to provide simpler & more sufficient way of living – a higher quality of life, toxin-free homes and more time spent in nature. Organic living is an established trend in developed countries and the concept is fast catching up in India with consumers opting for organic products for daily life. Our strength lies in the ‘Farm to Home’ concept where the entire process of growing ingredients, processing and making the products, all are done at our own facilities.