Amazon launches Marketplace Appstore in India

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Sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and thereby improve efficiency of their business operations.

Amazon launched The Amazon Marketplace Appstore in India, a platform created for sellers to discover trusted third-party applications that can help them automate, grow and manage their business. The Marketplace Appstore features multiple solutions by Amazon and external developers, covering a range of functionalities and price points. Sellers can now browse and filter apps across thirteen categories including Accounting and Tax Remittance, Inventory and Order Management, E-commerce Solution Connectors and more.

With the Amazon Marketplace Appstore, sellers can experience various features such as:

• Browsing apps from Amazon and third parties
• Learning more about each tool through the apps detail page
• Expanding their knowledge about the app by going to the developer’s website to sign up and purchase the app in an informed manner
• Authorizing the app to access the seller’s data on their behalf.

The Amazon Marketplace Appstore can be accessed through Amazon Seller Central. With the Appstore, Amazon essentially takes the ambiguity out of third-party validation by vetting each solution provider before featuring them. With a few clicks, sellers can discover relevant solutions for their business, authorize data access, and complete their purchase. The Amazon Marketplace Appstore enables sellers to focus on running their business as it reduces the time and effort they spend on finding the right solution for their specific needs – be it finding a shipping provider or sales analytics tool. Sellers can search, filter, and compare applications to find the solution that best suits their needs.

Commenting on the launch, Gopal Pillai, Vice President, Seller Services, Amazon India said “We are delighted to launch the Amazon Marketplace Appstore in India for our seller-partners. The platform is designed to intuitively connect the right developer with the right seller to ensure that both parties can succeed. We want to become the go-to solution for sellers to access business tools for their various needs and minimize the time, effort and money otherwise spent on searching and experimenting for appropriate solutions. The applications featured on the Amazon Marketplace Appstore have been verified and are completely reliable, and we believe that this will help both sellers and developers scale their businesses.”

With nearly 100 apps from across the world on the Amazon Marketplace Appstore, Indian sellers now get easy access to more apps to help them create a better customer experience. On the other hand, app developers are now able to offer their apps to sellers in various Amazon geographies thus expanding their market reach.

Amazon Marketplace Appstore also offers developers the opportunity to reach their target audience effortlessly. Once the developers complete the registration and assessment process, they are invited to list on the Appstore provided they meet the quality parameters.