innisfree launched its first store in New Delhi in October 2013 and now 18 stores across India and also retails online through Purplle.com and Nykaa.com.
innisfree, the Korean naturalism brand from the pristine Jeju Island, South Korea is all set to launch its first store in Hyderabad making it their eighteenth outpost in India. Spread over carpet area 665 sq.ft in the Inorbit Mall, the store is designed to bring the beauty brand to life and connect with its large network of beauty enthusiasts with their own wider range of Korean skincare needs in Hyderabad focused on the ability to play, experiment and engage with its high-quality and innovative products.
The new Innisfree store encompasses a unique Jeju experience with all its latest launches across skincare and make-up like ‘Advanced Beauty Geen Tea’ & ‘Volcanic Color Clay Masks’ to name a few. The interior features a vertical garden to give consumers a fresh feeling of nature and allows them to experience and breathe clean air creating an eco-friendly ambience at the store.
Offering a full range of 100% natural and pure product lines, Innisfree is bringing an assortment of over 330 SKU’s of skin care products like squeeze mask sheets, hand creams, new my foundation and to go foundation and many more.
Commenting on the launch Doyoul Lee, Country Head (India), Innisfree said “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s from different parts of India now. “This is our first store in Hyderabad and we are extremely excited about it. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. Innisfree follows the trend faster than any other brand and we have a principle of changing 30% in & out every year to give newness to our customers. We have tried and studied the market and hence conceptualized the product list so that it suits each and every customer in other part of India. We would like Indian consumers to get maximum benefits from our products.”
Doyoul Lee, Innisfree, Korean naturalism brand, beauty products, store opening, India retailing, ecommerce