Godrej Locking Solutions unveils HowSafeAreYou campaign

Godrej Locking Solutions unveils HowSafeAreYou campaign


Godrej Locking Solutions and Systems has launched a #HowSafeAreYou campaign.

The idea is to create awareness on home safety by releasing a new series of three videos that ‘unlocks the mind of a robber’.

Shyam Motwani, Executive VP & business head, Godrej Solutions and Systems said, “Preparedness is the key.One of the primary rulesof defense is to understand the enemy.While the police and government have been trying their best to curtail crimes, it is equally the responsibility of the citizens to help police curb crime as well as take appropriate measures to prevent them. With this digital video, we are creating awareness in the minds of the citizens and helping them stay safe.”

Speaking during the panel discussion, Kaminidevi Bhoir, honorary psychiatric counsellor for the Mumbai Police, said, “A robber or a thief is somebody who has the urge to steal. This act of robbery is a disease and is called kleptomania. Kleptomania is associated with impulse control disorder, where you get an impulse to do a particular thing and you cannot stop it and you go ahead and commit the act, without thinking of its consequences. A robber has no conscience while committing such an act.”

Prakash N. Borgaonkar, Western Region Head of HelpAgeIndia, highlighted the fact that most victims of robberies tend to be senior citizens. “Senior citizens in today’s society are the victims of loneliness. They have nobody to talk to and are often isolated by family, which is why they let anybody into their homes just for the sake of conversation, and become a soft target. They do not understand that they are inviting danger into their homes,” he said.