Godrej has announced the launch of a new home furniture brand, ‘Script’ – a attainable premium brand that is inspired by contemporary lifestyle and promises to offer ‘freedom of living’.
The company has launched India’s first attainable premium home furniture brand. With an investment of 50cr in the new venture, the plan is to launch 3 stores across 3 cities in the first year and focus on further expanding the brand in metros.
Script will be tapping into a market size that is estimated to be 10,000+ crores. The first store will be launched in Bangalore followed by stores in Delhi and Mumbai. The business expects a turnover of 320 crores by the end of the 3rd fiscal year.
Jamshyd Godrej, MD & Chairman Godrej & Boyce said, “Script is a brand that strengthens our commitment to the latter. It is also the first brand from the house of Godrej & Boyce, which establishes Godrej in the attainable premium furniture category.
Anil Mathur, COO Godrej & Boyce said, “Script is an earnest endeavour in the same direction. It doesn’t merely attempt to satisfy customers but delight them through finest design and technological features. The brand is premium and niche but endeavours to reach the mass market wherein aspiration for cutting-edge products exists but prevailing range remains non-existent.”
Rajat Mathur, Business Head Script said, “Script is a new perspective on furniture and accessory design that is inspired by contemporary living. Currently there is limited number of international and national branded furniture players in the market.”