PAYBACK, India’s largest multi-brand loyalty program today announced the appointment of Rijish Raghavan as its new Chief Operating Officer (COO) to oversee PAYBACK’s India operations. Rijish will continue to lead Business Development & Partner Management portfolios, while taking on additional responsibilities that would encompass Business Intelligence and Compliance.
Rijish has over two decades of experience in leadership roles across industries. He believes in taking the organisation to the next level with expansion across new service categories and customer segments. Rijish’s business acumen enabled PAYBACK to explore and successfully drive many partnerships in the loyalty space and launch new business verticals like insurance and tiered memberships which are generating significant incremental revenues.
Prior to PAYBACK, he has worked at renowned companies like American Express and Cox & Kings. He has been instrumental in leading business development and driving growth for PAYBACK in the country for last four years. He holds a Post Graduate Diploma in Business Management from Xavier’s Institute of Management and has a deep understanding of marketing, analytics and technology functions.
Speaking on his new role, Rijish Raghavan said, “I have been fortunate to be part of PAYBACK’s journey in India and am excited to take on this new role that will help drive the next phase of growth for the business and will help the brand achieve many milestones. I am committed to bring in new ideas that will lead to fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”
Commenting on the new appointment, Gautam Kaushik, CEO, PAYBACK India, said, “As we embark on a journey led by product innovation and expansion, I am fortunate to have Rijish shoulder bigger responsibilities as he brings with him a wealth of experience and deep understanding of our core business. I wish him all the success as he transitions into his new role as COO”.
PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits with over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store as well as online namely American Express, ICICI Bank, Big Bazaar, Food Hall, Central, Ezone, Home Town, Brand Factory, HP Petrol Pumps, TripAdvisor, Bookmyshow.com, eBay, Amazon, Flipkart amongst others. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards of their preference.