PAYBACK bags three awards at the 11th edition of Customer Loyalty Summit



PAYBACK, India’s largest multi-brand loyalty program, has been awarded in several categories at the Customer Loyalty Summit, Big Data & Analytics Converge & the Customer Engagement Summit’ held recently at the Taj Land’s End, Mumbai. PAYBACK has won the awards in categories including ‘Best Card Based Loyalty Program’, ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Big Data Analytics Team of the Year’.

Mr. Ramakant Khandelwal, CMO, PAYBACK India, said, “We are delighted to be recognized as a leader in the customer loyalty space. Being a customer-centric organization, it further encourages us to enhance our product proposition and drive value for millions of our members. This recognition is a further testimony of our efforts and showcases our continuous commitment to strive for excellence in our domain.”

In the past few years, PAYBACK has emerged as leading name in the loyalty industry by winning several awards in the verticals like innovation, technology and loyalty. In 2017, PAYBACK was awarded Best Loyalty Program of the year at Summit and in 2016, PAYBACK India was awarded as the ‘Champion of Champions – Loyalty Program of the Year’. The company had also won the ‘Best Customer Loyalty Program’ and ‘Best Technology Initiative/Implementation’ at Asia Retail Congress.

PAYBACK has made its mark in the loyalty industry by enabling new age technology, driving innovation and creating a strong ecosystem for driving loyalty programs in the country. PAYBACK remains as the preferred partner of choice for 50+ partners to offer innovative loyalty offering across industry verticals.