iCubesWire bags digital mandate of Singer India


iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Singer India Limited, a leading manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms, website maintenance, SEO and media buying. iCubesWire won the mandate post a multi-agency bid.

Commenting on the association, Rajeev Bajaj, Managing Director, Singer India, says, “We chose iCubesWire as our digital partners as their strategies were distinct and focused on enhancing brand integration. We have a strong foothold in the sewing machines segment and aim to elaborate that to the home and kitchen appliances as well. To foster this thought, we plan to increase our market share in consumer durable segment with a CAGR of ~25%. With iCubesWire’s digital quotient, we anticipate efficacious results.”

On acquiring the prestigious account, Sahil Chopra, Founder & CEO, iCubesWire, says, “We are excited to work with Singer India and our efforts will be towards creating long-term engagements for the brand through innovative campaigns. We aim to maximize growth for Singer India in terms of reach and consumer engagement. Singer India wants to carry forward their legacy to the digital platform, and we are proud to associate with them in fulfilling their objective.”

About iCubesWire

iCubesWire has been a leader in digital marketing since 2010 with ace dominance in performance marketing, agency vertical and now admittance into the product vertical with ‘Instatalk’. The objective of this artificial intelligence enabled innovation is to seamlessly connect with the user thereby curtailing the long user journey & imparting instant solutions. iCubesWire handles clients across various verticals, BFSI giants Kotak Mahindra Bank and Yes Bank, IT pioneer Wipro Limited, real-estate expert Central Park, leading manufacturers of printers Konica Minolta, e-commerce brands Flipkart and Amazon to name a few.

About Singer India Limited

Singer India Limited is one of the leading marketers of sewing machines & small home appliances. SIL has manufacturing facilities for sewing machines. SIL has two business segments, sewing products and home appliances like Food processor, Mixer Grinder, Dry Iron, Steam Iron, Sandwich maker Toaster, Hand Blender, etc. Recently the Company added range of Room Cooler and Water Heater in its product portfolio.

Latika Bhargava
Latika Bhargava successfully manages the dual responsibility of news and website management at Newsbarons. Latika prides herself at her expertise on social media planning and management. An entrepreneur at heart, Latika is a quick learner, analytical and enjoys reading on technology innovation.