Amex M & E partners with technology platforms to improve attendee engagement

american-express logo

 

Amex GBT expandes its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash.

American Express Meetings & Events , a division of American Express Global Business Travel (GBT), announced today it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, American Express Meetings & Events clients now have a more robust suite of solutions available to improve attendee engagement.

Attendify offers technology solutions to American Express Meetings & Events customers with simpler meeting needs, including an intuitive app creator and a data analytics platform that enables meaningful engagement with attendees. Through these apps, attendees can access agendas and presentations, speaker and sponsor information, and more. These meeting apps are customisable, simple to build and easy to use.

Splash empowers event planners to seamlessly launch, promote, and scale sophisticated event programs through consolidated attendee management and customised event marketing. They can maximize the ROI of their events by driving the right people to them easily with Splash’s smart guest lists, responsive event pages and emails, and on-site check-in functionality. Splash also enables planners to capture real-time data and translate it into actionable insights.

“We are committed to helping our clients manage the complexities of an expanding technology landscape,” said Linda McNairy, Global Vice President, American Express Meetings & Events. “Our partnerships with Attendify and Splash broaden the options available to our customers as we continue to focus on the attendee experience.”

Both Attendify and Splash are available now and join DoubleDutch as key solutions within the Meetings MarketplaceTM, a vetted collection of American Express Meetings & Events’ technology solutions.

NewsBarons is now active on WhatsApp. To receive news and updates on your handset, please click here and press send to subscribe.

NewsBarons is now active on WhatsApp. To receive news and updates on your handset, please click here and press send to subscribe.

Latika Bhargava
Latika Bhargava successfully manages the dual responsibility of news and website management at Newsbarons. Latika prides herself at her expertise on social media planning and management. An entrepreneur at heart, Latika is a quick learner, analytical and enjoys reading on technology innovation.
latika@newsbarons.com
banner4