SBI to launch digital service platform YONO


State Bank of India (SBI) is set to launch India’s first comprehensive digital service platform YONO, acronym for ‘You Only Need One’. This will be an integrated Omni-channel digital platform that offers just about everything related to financial services and lifestyle products / services will be launched at the hands of the Union Minister for Finance and Corporate Affairs, Arun Jaitley in Delhi on 24th November 2017.

YONO will also allow customers to meet their lifestyle needs across 14 categories including booking & renting cabs, entertainment, dining experience, travel & stay, medical needs and so on. The bank has partnered with over 60 E-commerce players to provide customized offers and discounts to customers. Some of the key e-commerce partners include Amazon, Uber, Ola, Myntra, Jabong, Shoppers Stop, Cox & Kings, Thomas Cook, Yatra, Airbnb, Swiggy and Byjus, among others.

YONO is a path breaking comprehensive digital product from SBI developed using the world’s latest digital technologies such as Artificial Intelligence, Predictive Analytics and Machine Learning and can be accessed through a mobile application and web portal.

YONO will be the first digital banking platform to offer customized products and offers from over 60 e-commerce players by leveraging analytics. YONO can be accessed through mobile phones, both android and iOS, and on the web through a browser, and allows a seamless omni-channel customer experience.

Rajnish Kumar, Chairman, SBI “India is going digital at an unprecedented pace and we at SBI have been taking significant strides in the digital banking space. With the launch of YONO, customers will be able to seamlessly access lifestyle offerings and financial services with a single user id and password.”