PNB Housing Finance Limited, the fifth largest housing finance company in India, launched a new multi-media, multi-city brand campaign to position itself as a new-generation home loan provider. The campaign showcases convenient home loan options by PNB Housing, that help customers realize their dream of owning a home and overcome limitations generally associated with rented homes.
The campaign is an extension of the earlier campaign launched in January 2016. Targeted at new age audiences, the latest campaign comprises of three short commercials,which are complemented by digital, print and outdoor mediums..
Shaji Varghese, Executive Director, PNB Housing Finance Limited said, “Every one dreams to live in an owned house. However, millions of Indians stay in rented accommodations. It is our endeavour to bring home loan solutions to our customers by providing them simple, hassle-free and transparent options. With this campaign, we want to communicate that it is easy to own a house with PNB Housing Finance.”
Varghese further added, “In the home loan category, most financial institution come up with commercials which talks about almost similar problems and solutions. That is why we needed something which is completely different and which would stand apart from all the other brand communications.