PCHFL launches Housing Finance business in Ahmedabad

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PCHFL has a strong presence in wholesale real estate funding in Ahmedabad with sanctions and disbursement of over INR 2000 crore of wholesale (developer) loans.

Piramal Capital & Housing Finance Limited (PCHFL), the wholly owned subsidiary of Piramal Enterprises Limited, today announced the launch of its housing finance business in Ahmedabad. Currently, PCHFL has a strong presence in wholesale real estate funding in Ahmedabad and now has launched its retail offerings for home buyers (salaried and self-employed). The company provides end-to-end real estate financing solutions across the entire capital stack such as structured debt, construction finance, flexi lease rental discounting, housing finance etc. The housing finance business will offer home loans, loan against property and construction finance in the Ahmedabad market.

  • In addition, housing finance loan book crossed INR 2400 crore within a year since its inception
  • Introduces two new home loan products – ‘AdvantAGE’ & ‘Bridge’, in addition to the existing popular product ‘SUPERLoans’
  • Plans to expand its housing finance business in key cities of Gujarat like Surat, Rajkot, Vadodara in next 6-8 months


Building on its strong relationships with developer partners in Ahmedabad, PCHFL has sanctioned and disbursed INR 2000 crores through its wholesale business. Now with the launch of its retail business, PCHFL will be able to offer holistic financial solutions across the entire spectrum of real estate.

Known for its innovative products that meet the needs of the market and customer, PCHFL today announced the launch of two new products – AdvantAGE and Bridge. AdvantAGE is a product specially designed for father-son where both father & son pay higher EMI in the initial years and then in the later years the son pays lower EMI for the remaining tenure. Again, Bridge is a product for customers who wish to buy a new house but have to wait to sell his/her existing house. Bridge loan gives time to these customers for arranging a right buyer for their existing house and covers the funding gap between purchase of new house and sale of existing house.

In addition to these two products, its existing popular product – SUPERLOANS – factors in future income potential whilst assessing the credit parameters for a retail loan to enable customer to purchase their ideal home. SUPERLOANS is designed to enable customers to buy their first home at a much younger age (28 years as opposed to the earlier average of 35 years as the first time home buyers).

Khushru Jijina, MD, PCHFL

Commenting on the launch, Khushru Jijina, Managing Director, Piramal Capital & Housing Finance Ltd. said, “Gujarat is an important growth market for us given its smart city and infrastructure development plans. With our entry into Ahmedabad, we are delighted to announce our foray into this crucial market. Our launch is aligned to our strategy of expanding our presence where there is a growing demand for real estate and home loans. This month marks the first anniversary of our housing finance business and we are happy to report that in this one year, our housing finance loan book has sanctioned & disbursed INR 2400 crore. We are excited to partner with developers in Gujarat to bolster their business as we enter more cities in the coming months.”

PCHFL has a focused strategy to expand its housing finance business which is a combination of multiple elements: a unique business model – B2B2C – (business to developer to customer) which is a key differentiator; existing robust relationships with developer partners combined with innovative offerings; and a single window that provides end-to-end financing solutions.

The housing finance business of PCHFL has presence in Mumbai, New Delhi, Pune, Bengaluru, Nashik and now, Ahmedabad. Going forward in the next 6-9 months, the company plans to expand its presence in Chennai, Hyderabad, Jaipur, Nagpur, Surat, Vadodara, Navi Mumbai, Rajkot, Indore etc. By 2020, the company plans to have more than 24 branches in Tier 1 & Tier 2 markets in India.

About Piramal Capital & Housing Finance Limited:

Piramal Capital & Housing Finance Limited (PCHFL), wholly owned subsidiary of Piramal Enterprises Limited (the flagship company of Piramal Group), is registered as a housing finance company with National Housing Bank (NHB) and engaged in various financial services businesses. It provides both wholesale and retail funding opportunities across sectors. In real estate, the platform provides housing finance and other financing solutions across the entire capital stack such as structured debt, construction finance, flexi lease rental discounting etc.

About Piramal Enterprises Ltd

Piramal Enterprises Limited (PEL) is one of India’s large diversified companies, with a presence in Financial Services, Pharmaceuticals and Healthcare Insights & Analytics. PEL’s consolidated revenues were over US$1.6 billion in FY2018, with around 46% of revenues generated from outside India.

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