There is a steady increase in the number of women predominantly from the millennial and +50 years age group who are actively engaging in solo globetrotting
The rise of the solo Indian women traveller is here to stay. The concept of solo women travel that was earlier looked upon as an extreme, bold and high risk factor event has now evolved into a perception of fun, adventure, independence and self-love. There is a steady increase in the number of women predominantly from the millennial and +50 years age group who are actively engaging in solo globetrotting. Women ranging from diverse Indian social and income demography are great earners who are prioritizing travel as a key element of their disposable income.
According to the recent statistics shared by Lonely Planet, 67% of solo travelers are women. Cleartrip too recently shared a study indicating that travel searches by women have substantially increased in the last three years and 75% of the bookings made by women are for solo travel. Apart from the great global social media exposure delivering positive messaging of safe and fun travel and increase in the convenient and women travel friendly nature of hospitality services, the tremendous growth of financial independence in women has flagged off this successful trend.
Bajaj Finserv recorded a 19% increase in share of women applicants in the personal loan category in 2018. The user-friendly interface of Bajaj Finserv equipped with the personal loan eligibility checker and EMI calculator has also made the availability of personal loan super quick and easy for their women customers.