Affle also won the ACEF Global Customer Engagement Forum
Affle (India) Limited (“Affle”), won two coveted accolades at different well-recognized industry forums on the same day in Mumbai recently. ACEF Global Customer Engagement Forum conferred Affle as the “Most Admired AdTech Platform” while Social Samosa – AgencyCon recognized Affle as the “Ad Network of the Year”.
Affle provides an end-to-end solution for mobile marketing with expertise in delivering consumer acquisitions, engagements and transactions through contextual mobile advertising. Its platforms utilize user-intent indicators derived from behavioural signals, marketing attribution and transactional data which are received in real time and accumulated over time that increases its ability to predict user’s likely interests. It also works extensively with brands and retail companies across industries to help them in Offline to Online (O2O) transformations through platform-based app development and enablement of O2O commerce. With its recently concluded acquisition of Shoffr, Affle Group* has strengthened its position in Online to Offline domain with the ability to convert online traffic into in-store walk-ins and transactions. In the last 12 months, Affle Group has successfully acquired 3 tech businesses, i.e. Markt (April 2018), Vizury (September 2018) & Shoffr (February 2019).
Commenting on the twin wins, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, “I thank the entire team and our partners for these commendable wins at two different industry forums. We are passionate about delivering mobile marketing solutions that add value to the marketers as well as users and it feels great when the industry validates your efforts with such prestigious accolades.”
ACEF Global Customer Engagement Awards aim to promote technologies, methods, and tools to support branding and marketing were organized at Westin, Mumbai. Social Samosa Indian Agency Awards (IAA) honour the performers in clutter-breaking creative theories, were organized at Novotel Mumbai. These felicitations are indicators of Affle’s potential of supporting different industries with end-to-end mobile marketing solution powered by consumer intelligence.